
The New Virtual Tour
When most Real Estate agents think of Virtual Tours they immediately conjure up the all too familiar slide show that they have been producing for years using pictures taken by their “guy with a camera”, or worse, the brokerages old “fish-eye panorama camera”.
Recently, I met a local Real Estate agent to present the idea of using professionally designed virtual tours for his listings. During my introduction to him, I was interrupted with “I’ve used virtual tours before and they aren’t worth the effort!”
He’s right! A cheesy slide show hidden deep inside a poorly optimized Real Estate agents webpage will never help you sell homes. But a professionally produced interactive 360º panoramic virtual tour will get you the exposure and respect you deserve.
In this day of slow property sales a Realtor must be aware of and watch every penny spent on advertising a listing. After all, it may be many months or even years before their marketing efforts actually pay off so why should a Realtor pay for something they have already been doing themselves for very little money?
Hey, I have big news for you guys! Slide show and fish-eye tours don’t work. Truthfully, they suck! There is very little entertainment value, you can’t control the scenes, and, for the love of Mike, the photography is horrible! No wonder there is such a poor attitude about using virtual tours.
You must know this. Your clients in 2010 are internet savvy and believe me, they know how to search for property online without a Real Estate agents help.
What they can’t do online is make an intelligent buying move without a Real Estate Professional! They need a human they can trust, someone with great customer service and is willing to help them weed through those real estate obstacles. Someone that will be there even after the sale has closed.
Imagine when a prospective client cruises by that perfect home. They want to find out about the home so they Google the address. Better yet, they just enter that property specific URL printed on a PanoRider™ sign into their browser.
Our virtual tours are specially designed to easily rank at the top of the results page. Our Exposure Engine can help you command the rest of the next few pages with links back to your agency, website and blog.
Everywhere the client navigates in the Google Results page seems to have your name and contact information associated with the home. You’re name pops up everywhere!
When people get to the virtual tour, they immediately discover that they get to control where they go within the tour. They access areas by using special hotspots. They see the images in Full Screen HD and, man, the images are sharp and beautifully lit to accent subtle nuances of the home. Each image is optimized to load quickly, even on slow internet connections!
Your business portrait is featured on the virtual tour so they can see your friendly face. Your website is back linked to you from the virtual tour so they can see how great a Real Estate agent you are.
Your e-mail and other contact information is on the virtual tour window along with video options and other MLS and area information. Wouldn’t that ensure their confidence in you as a professional?
Business is being conducted differently now and it is time to learn some new marketing techniques. Let us help you succeed by booking your interactive 360º virtual tour with Walla Walla Virtual Tours.
Dean Harman is based in Walla Walla Washington and specializes in online marketing strategies and professionally produced interactive virtual tours to Real Estate, Retirement Communities and Resorts. He is an active dealer with Real Tour Vision, a virtual tour software company.
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