Effective Real Estate Marketing Tools
As a Real Estate professional in Walla Walla, WA or Milton-Freewater, OR, have you been searching for more effective ways to engage with prospective clients? Are you noticing an upswing in internet activity in property searches for medium to high end homes for sale in the Walla Walla Valley?
A prospective buyers search for a Walla Walla home for sale, may drive past a property listing and notice a “For Sale” sign in the front yard. Pretty typical, sure, and she might call the Real Estate professional listed on the sign for a walk through appointment but what if, more typically, she wants to see inside the home first? After all, why waste time looking at homes that she would not be interested in? How could she preview the home without playing phone tag with a Realtor?
A quick Google Search of that properties MLS listing should bring up some information on the home and sure enough, the home might just show up on page 3 of the search results. She may find a little bit of information there and may even find a sketchy presentation if any great information at all. Maybe, if she thinks about it later, she might contact the agent when she gets home for a quick walk-through appointment and maybe she won’t.
She drives by another home for sale but this time, along with the Realtors sign, she notices the listing agent was kind enough to show a property specific website address for the home. It reads something like www.38SummersCircle.com.
The URL is easy to remember because it is the actual address of the home for sale. She types the address into her browser and is overwhelmed with delight as she is immediately taken to an online interactive virtual tour. No browsing through pages of search results, just straight to the online property site.
She quickly discovers that she can navigate throughout the home with her mouse and can even see a downloadable e-flyer along with all the important information on the home as well as direct links back to the Realtor. That’s right, no more silly paper flyers to keep stocked at the property site.
A cool, full screen slide show accompanying the virtual tour and highlighting some of the great features of the home tell her that the listing agent is miles ahead of the other Real Estate Agents in online property marketing. She now knows that agent would help her list her current home better when she is ready to sell.
Adding a property specific web address to your virtual tour is not only the most important way to market a listing, it is inexpensive and easy to do. Once you purchase the domain name, you need to place it where it will be seen. You already have a large yard sign in the yard so that is a great place to hang one of our Panorider signs.
Can you see the savings you will gain by not having to take up valuable text listing all the homes
features in traditional print media? Just a few short lines of type with a property specific URL is all that is necessary for your print advertisement. Your clients can enter the domain into their browser and your virtual tour will come up, pointing directly to you!
For more great Real Estate marketing tips, go to WallaWallaVirtualTours.com and contact us for more information. We will gladly meet with you and show you many more ways to market your Real Estate effectively.
